PR does not equal publicist or spin doctor.
Media relations isn't just about newspapers and reporters. It takes advantage of niche markets and utilizes blogger relations and social media platforms such as Facebook and Twitter.
Activists and organizations work together for mutual satisfaction.
Companies are actually seen as human beings and personal!
Companies engage and actually listen to their customers.
It's no longer a company shouting at the public, but in fact, asking them: what should we do?
It pays off to be transparent, responsible and honest. And yes, I do mean ROI!
Companies treat all stakeholders with respect and feedback. This most certainly includes employee relations!
...PR 2.0 is exactly where I want to be.
