Wednesday, April 28, 2010

The Future of HumberPR

The importance to any PR professional is network, network, network...

The 70 people in my PR program at Humber College are one of the key ways to start a great career in PR. Check us out at #HumberPR.

Over the past four months, we have had to dive into the world of social media. Although tough at first, it's opened a new world of networking.


My Key Learnings
For those just entering the PR field, or about to head off to a great PR program like the one at Humber, make sure you get on social media fast! You don't need to be on every social media platform that exists, but definitely get comfortable with it.

I am now a huge fan of Twitter. It's allowed me to search out other green individuals and follow important users who add value to the conversation. Follow me @greenjenschultz.



At the end of the day, offline is just as important as online. Planning events are important to strengthen relationships. With summer on its way, we're going to be wine tasting, rafting and playing some baseball outdoors. It's all about Work Hard, Play Hard.



Nonetheless, it's amazing what only 70 people can do. We made #Futurecamp a trending topic on April 28, 2010.

Follow some amazing PR people: @shelleyburgyone @h_farb @LaurenAramsay @jennastothers and @zacksandorkerr

Want more on #Futurecamp? Check out Pizza Friday

Sunday, April 18, 2010

My Interview with Clara Hughes

About a week ago, I had the pleasure of interviewing one of Canada's top athletes: Clara Hughes.



She is an incredibly inspiring, sweet and down-to-earth celebrity.

So many people get caught up in the celebrity world. I am not usually one of them, but I can tell you that I absolutely love discovering when celebrities use their fame and power for the greater good.

In Clara's case, she is highly active in organizations such as Right to Play and Take a Hike Foundation. She's most interested in impacting youth and these two amazing organizations are a perfect fit for Clara.




What surprised me the most about her was her green lifestyle. It's always interesting to see what kinds of things celebrities do to help protect the earth and lighten their environmental impact.

For Clara, she loves to eat organic food. As an athlete, this is incredibly important to stay healthy, but has the extra benefit of being environmentally friendly.

She also looks to other athletes to help her stay green. Kristina Groves is one of Clara's mentors and gives her tons of eco books to read and stay active. Ecoholic is one such great read(I highly recommend it too!).



Amazing enough, I will get to meet Clara in person. She'll be one of the main stage features at this year's Green Living Show being held in Toronto.

Check out my blog post that was featured this week on the Green Living Magazine website.

Saturday, April 10, 2010

From a PR Perspective: The Great Global Warming Swindle

Many people confront me and bring forth arguments to deny climate change. I recently was sent a link to the video:The Great Global Warming Swindle and of course was intrigued and watched it.



It's an interesting debate from a PR perspective. There are and always will be, firm supporters and non-supporters on both sides of the climate change debate.



Yet, films or information presented about climate change that are only one-sided, do little good to further the debate. It only increases the distance and opposition of both sides. If you want to add value, you need to present both sides fairly. Although people to decide for themselves. Allow them into the discussion process, and you will increase their buy in.

By creating a film like this one, it is actually counter-productive to the climate denier stance. To see why, take a look at the comments about this film on You Tube.

There are only two evident sides: People who are saying: "Yes! I knew climate change was a hoax!" and then those disclaiming the validity of the arguments in the film.

I for one, obviously, are on the supportive side that climate change is real. And reasonably, watching this video did not change my stance on the issue whatsoever.

But it did bring up some interesting points:

1. I completely agree that the IPCC and environmentalists have an invested interest.

But this is because EVERYONE has an invested interest of some sort. To simply argue that we don't is naive. Humans are self-interested and self-serving!

But to forget that climate change deniers also have a invested interest is also naive. Does the oil and coal industries have a monetary investment in the climate change debate? Yes. They stand to loose a ton of money if there is increasing political movement to cap any fossil fuel development.

2. To attack environmentalists and suggest we do not care about the developing world is a low-blow.



Yes, of course we are concerned about various problems arising from industrialization of the developing world. But this isn't just about greenhouse gas emissions. You think we don't like coal just because it is one of the biggest carbon dioxide emitters? It also creates smog and health problems too.

But the film tries to pull an emotional string with its viewers in that climate change supporters are hurting the development world, by telling them to only develop renewable energy.

Oh no! We are apparently telling African schools to decide between using a light, or the refrigerator. You can't have both! We're so cruel aren't we?!

Are we supposed to believe that climate change deniers care more about the developing world than climate change supporters? For example, you expect me to believe that a large oil company wanting to develop Africa's oil resources does so to alleviate it's suffering? Please. Most companies care about the bottom line: profits and shareholder value. If they happen to go beyond profit making, its usually because their stakeholders are demanding it.

Bottom line, most of us want the developed world to consume less and the developing world to develop better than we did, with less pollution, waste and health problems than we did.

3. Science that is presented as simple facts have no place in either side of the debate.

To make a claim that volcanoes for example, create more carbon dioxide emissions than human-made emissions and stopping there is too simplified.

What also is emitted from volcanoes? Particles. Did you know that when a volcano explodes, that these particles can actually block out the sun? In many instances, volcano eruptions produce a cooling effect.



My purpose is to not to discuss the details of volcanoes, but to simply point out: The science behind climate change is complicated.

There are numerous factors to consider. And to take only a few arguments in isolation without consideration of the bigger picture is simply not credible. Apply this to both sides of the debate. People taking everything at face value in An Inconvenient Truth without looking at it from a critical view point is also wrong.

My support of science of climate change did not arise from watching one video or picking up one book. In fact, I consider myself well educated in the area. I have looked at numerous journals, completed several courses about Climate Change and read several books from both sides. In no way I am claiming to be an expert on the matter, but I have at the very least support my view by seeking both sides of the debate.

4. The purpose of science is to seek the truth. Therefore, its important to support scientists on both sides of the debate.

Science, by its very definition is designed to progress. We need the best scientists to offer their expert opinions and continually monitor the effects. Yet, when scientists resign from the IPCC and do not offer their valuable opinions to the entire body of research, this is counterproductive. Especially when they are used in the film and taken out of context.

The IPCC is a complicated organization. Agreeing on the complicated science is an immensely difficult task. No one is proclaiming they are perfect. No science ever is, especially within a political arena.



But would I take the report of several thousand international scientists over a few deniers? Yes, I do.


In summary, its important to debate both sides and always add value to the conversation. No one wants to hear a one-sided argument anything except for those already on your side. Don't just preach to your followers, try to engage the rest of society critically, thoughtfully and as unbiased as humanly possible. And this advice goes to both sides.

Have something to say? I welcome all well-researched and credible comments.

Friday, April 9, 2010

Dogs are a PR Practitioner’s Best Friend

I love my dog. Not only does he bring a smile to my face, but he is a constant attention grabber. And with a future in PR, I absolutely love it.

Not only does he sing...



He also catches a frisbee, plays ball and loves to swim, I could not ask for a more perfect ice breaker for environmental issues besides David Suzuki.



Recently, during this year’s Earth Hour, Trigger was a huge hit to gather people’s interest in the Clean Train Student Coalition. Random people snapping pictures of him and trying to read his shirt was priceless.

Getting petition signatures for electrification of the Union-Pearson extension was not a problem, as long as people could pet him!



Which brings me to an interesting ‘a-ha’ moment.

In a world full of connection through technology, social media and the internet, we sometimes forget the face-to-face opportunity staring right at us.

We could learn a thing or two at the dog park. Who knows who’ll we meet and when, but being open to the opportunity is the most important step.

Thursday, April 8, 2010

Evian Water? No Thanks

After seeing this ad from Evian on my way home the other day...



All I have to say is: Are you kidding me?

It can be argued the key to a consumer's heart is self interest. But this ad made me literally laugh out loud at it. And of course angry enough to write a blog post about it.

Its interesting because the bottled water industry is falling. Perhaps they are running out of advertising ideas?

To put a half naked women on their ad and make us feel like the only thing we care about is our own bodies is a joke.

This is a perfect example of how businesses paint society as only self-interested and self-centered.

Sure I'm health conscious, but there are plenty more important things that I care about!

And what about the other bodies? Take the Aral Sea for example. It's greed and selfish thinking that leads to using resources unsustainably. So stop shoving selfish advertising down our throat! I at the very least, am not buying it!

And if this is where Evian is going next with its advertising...



Then I'll take it! This doesn't make me want to buy anything. But it doesn't make me angry either.