Showing posts with label humberpr. Show all posts
Showing posts with label humberpr. Show all posts

Wednesday, April 28, 2010

The Future of HumberPR

The importance to any PR professional is network, network, network...

The 70 people in my PR program at Humber College are one of the key ways to start a great career in PR. Check us out at #HumberPR.

Over the past four months, we have had to dive into the world of social media. Although tough at first, it's opened a new world of networking.


My Key Learnings
For those just entering the PR field, or about to head off to a great PR program like the one at Humber, make sure you get on social media fast! You don't need to be on every social media platform that exists, but definitely get comfortable with it.

I am now a huge fan of Twitter. It's allowed me to search out other green individuals and follow important users who add value to the conversation. Follow me @greenjenschultz.



At the end of the day, offline is just as important as online. Planning events are important to strengthen relationships. With summer on its way, we're going to be wine tasting, rafting and playing some baseball outdoors. It's all about Work Hard, Play Hard.



Nonetheless, it's amazing what only 70 people can do. We made #Futurecamp a trending topic on April 28, 2010.

Follow some amazing PR people: @shelleyburgyone @h_farb @LaurenAramsay @jennastothers and @zacksandorkerr

Want more on #Futurecamp? Check out Pizza Friday

Monday, February 22, 2010

Is Blogger Relations the New Media Relations for Gen Y?

Are you Gen Y?


We're born in 1980 and later. We spend our time online and love watching TV. We trust our closest friends for advice. And we certainly don't tolerate slow applications. Blatant advertisements make us want to puke.

And guess what....we now outnumber the baby boomers.

We are in fact PR 2.0's best friend.

So as a PR professional entering the PR 2.0 world, why bother with traditional media outlets to get your message across to Gen Y?



Why not use blogger relations?

- online is where the audience is
- blogging allows users to comment, opening up the lines of communication
- third-party credibility is huge for Gen Y (since we don't like experts!)
- if we can get it on our phones, you're set

Change is good. Loose the fear, and dive in PR professionals. Put the public back into Public Relations!