The Sad State of Greenwashing

After researching an article for Green Living, I've come to the sad conclusion that companies make it very difficult for us to purchase products that are truly green.

The startling statistic of 98 per cent of products have committed at least one sin of greenwashing is absolutely frightening.

But nonetheless, as consumers we need to demand that products and companies who claim to be green are in fact green. If we don't learn to avoid greenwashing, then we are allowing the true environmentally friendly products to not take full advantage in the marketplace.

How Do I Avoid Greenwashing?

I'm still a learner in this process, but one of the best resources I have come across is Ecologo.

It has an interactive site that you can actually look up products that have been certified as truly green. So, why not avoid the confusion at the grocery store? Look up your product before you go, and if it's not in the store, then demand for it.

We need to start exercising our power as consumers. You can vote for the planet every time you make the right purchase.